Unlocking the Power of Streaming Data with Music Connect

In a rapidly changing music landscape, understanding where your fans are listening to your music has never been more crucial. With the rise of audio-on-demand streaming services, Music Connect is revolutionizing the way the music industry measures and analyzes streaming data. By providing market-level streaming metrics, Music Connect's latest update empowers clients with granular geographic data that can be used to plan artist campaigns and new release strategies.

One of the key features of Music Connect is its ability to break out on-demand audio streaming data by over 200 U.S. markets. This comprehensive data set allows users to gain a deeper understanding of where the highest levels of streaming activity are taking place, down to the market level. Paired with sales and airplay data, clients can now use Music Connect to understand the true impact of an artist's tour, festival, promotional appearance or other regional event.

With 80% of American music listeners using online streaming services in the last 12 months, according to Nielsen's most recent Music 360 report, understanding where these listeners are coming from is more important than ever. By leveraging Music Connect's streaming data, clients can identify areas with high levels of engagement and adjust their marketing strategies accordingly.

Music Connect's Top Album/Song by Market & Metric charts provide a valuable snapshot of market-level streaming metrics, while the Insight reporting tool allows clients to create and export custom reports based on their albums/artists/songs of interest. With Music Connect, clients can now use granular geographic data to pinpoint areas where their music is resonating with fans.

Since its launch in 2015, Music Connect has consistently released new features and enhancements every six-eight weeks, solidifying its position as a one-stop shop for the music industry's sales, streaming, airplay spins, audience, and social measurement data. With this latest update, users can break out total music consumption for songs and albums across all 210 Nielsen-measured markets, providing unparalleled insights into the ever-changing music landscape.

In today's digital age, where fans have more options than ever to find music, understanding the 'where' behind the listen is crucial for finding new fans and developing existing ones. Music Connect's streaming data provides the tools clients need to navigate this complex landscape and stay ahead of the curve. Whether you're an artist, label, or industry professional, Music Connect is the ultimate resource for unlocking the power of streaming data and maximizing your music's potential.

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